Eadvik Tools

UTM Link Builder

Create trackable campaign URLs in seconds. Free and no signup required.

Where the traffic comes from.
The type of traffic or marketing channel.
The name of your campaign.

Your tracking URL

What is a UTM link?

A UTM link is a normal website URL with tracking parameters added to it. These parameters help analytics tools identify where visitors came from and which marketing campaign brought them to your website.

UTM parameter example

A campaign shared on LinkedIn might use:

utm_source=linkedin
utm_medium=social
utm_campaign=august_launch

What do the UTM parameters mean?

utm_source identifies the source of the traffic, such as LinkedIn, Google or a newsletter.

utm_medium identifies the marketing channel, such as social, email or CPC.

utm_campaign identifies the specific campaign.

utm_content can distinguish between different ads, links or buttons in the same campaign.

utm_term is commonly used for paid-search keywords.